Before looking at the 6 steps to improve your Social media optimization (SMO) let’s take a step back and highlight something that every business needs to know.

IGTV or « Instagram TV » is a new Instagram service. It was launched in June 2018. IGTV simply allows users to view and share videos on a vertical very mobile friendly format.

Which metrics should you get excited about, and which should be consigned to the forgotten regions? Basically, vanity metrics don’t translate into appreciable business value for your organization.

Data, Data, Data! More data is always a good thing, right? More data means more information and more accurate decisions, hopefully.

On Social media, whenever you start tracking a metric ask yourself if it helps you take action and make smart decisions.

No good marketer will answer with yes or no to this question. In fact, it looks like a simple one but it is not a simple question!

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. “ This is what was said by Google regarding Google +!

What will be the most important Social Media trends in 2019 for brands and businesses? We crafted for you the top 5 of what we think is going to shape Social Media in 2019.