On Social media, whenever you start tracking a metric ask yourself if it helps you take action and make smart decisions.
If not, ditch it. Thousands of web page views and social media likes may make you feel good, but they can be a mirage, a distraction that gives you a false sense of accomplishment. By focusing on actionable metrics and higher-quality leads, you can convert inflated vanity numbers into viable actionable metrics that really speak to your company.
Actionable metrics are numbers that help
You answer the questions about the future of your business, metrics that tell you something about (potential) client behavior and that have a close relationship to your marketing and sales funnel. Essentially, actionable or operational metrics motivate actions that lead to measurable results in growth and profits.
We gathered for you, some examples of what we consider as actionable metrics:
Other precious actionable metrics that we love at WebPower can be literally customized metrics that speak to your particular business like a number of appointments, the number of phone calls from clients coming from your Social Media, Number of Demos …It is important that you see actionable results with your social media marketing strategy. This is why we always focus on important social media metrics when creating a strategy for our clients and we know when to use witch metrics for what purpose.
If you need help creating your digital strategy or determining how to analyze your social media metrics.