Digital Best Practices
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What is better : Organic SEO or Paid SEO ?

No good marketer will answer with yes or no to this question. In fact, it looks like a simple one but it is not a simple question!

We know you want a clear answer NOW, so here it is: Both methods have specific benefits, use cases, and drawbacks. But one thing for sure, knowing and combining them the right way will allow you to get the best return for your search marketing budget, that ‘s what our team does for our clients. Let’s present some major differences:

What is Organic Search Engine Optimization ( SEO)?

The terms “organic” or “natural” are used to differentiate it from paid services basically. Your SEO is organic when people visit your website via search results without clicking on an ad and it is, based many criteria: the quality, popularity, relevancy, depth of your website and many other criteria.

Marketers use SEO to get high search engine rankings ( TOP 3). The goal is to be on the first page and then move into the top three rankings for specific keywords. The higher the ranking of your website is the more you are visible and likely to get height traffic

Major Organic SEO benefits and drawbacks

  • Time:Unlike organic search rankings that can take months, paid results are placed at the top of rankings as soon as you pay for ad placement!
  • Targeting: PPC ( Pay Per Click ) campaigns can be tailored to reach specific target audiences at specific periods of time. Segmentation includes geo-targeting, income, age, educational level, marital status, industry and more.
  • Click through rates (CTR): Searches using terms that denote high purchase intent such as product or brand-specific keywords will get more clicks than organic results.
  • Addiction: Unlike Organic SEO, it stops as soon as you stop paying.
  • Quality: If you don’t have a quality website, you are more likely to pay your ranking much more expensive than other advertisers.

Stronger Together!

You, for sure, noticed that none of the SEO techniques above is perfect or enough by itself. We definitely need both Organic and Paid SEO to build great SEO!

When done right, they can each separately get your brand far. Organic SEO and Paid SEO are at their best when built together, with a rock-solid website SEO that can then produce better results.

At WebPower, our SEO team knows very well how to use each of these SEO techniques to bring you traffic, client leads, and website purchases.

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