On Thursday, May 2, a different and original workshop took place in downtown Los Angeles, California. “How to audit your own website for SEO? Simple steps + Clear KPIs and Real tools!” was the workshop title. It was held at City National Plaza, one of the most beautiful and prestigious towers in L.A.
This workshop was instructed by Ines. In this event, she taught attendants how to SEO audit websites in very detailed steps, using free and simple tools. She discussed the biggest issues that prevent websites from achieving good visibility on Google, while also exploring various ways for companies and individuals to grow organic traffic on their websites.
The workshop was particularly helpful for businesses that need to grow their already existing website’s traffic and companies that have a new website and need to simply know if their business needs SEO.
The event is very educational for marketers and business owners who consider starting an SEO project on their website and for those who are simply curious about SEO.
Digital marketers who were preparing a digital marketing strategy for their brand also found the workshop informative, along with people who think about a future career in digital marketing.
What made this workshop so different from others revolving around the same topic is that Ines didn’t simply list general SEO fundamentals and concepts-which are already available all over the internet. Instead, she managed to arm the audience with free tools that are available for anyone.
She also provided the attendants with clear understanding and detailed instructions to follow to get the best out of their website investment.
One of the best things about this workshop is that pretty much anyone could attend and walk away with a clear understanding of the topic both in theory and inaction, regardless of their existing knowledge about SEO or IT, all they needed was a true desire to learn and grow.
Needless to say, the event was a great success, as we can see from attendants’ feedback, as everyone found Ines to be a very well-informed and talented presenter/instructor.
Everyone walked away from that event with new, useful information and free tools that will definitely help in their careers, along with how to use such takeaway.