On Thursday, May 2, a different and original workshop took place in downtown Los Angeles, California.

“How to audit your own website for SEO? Simple steps + Clear KPIs and Real tools!” was the workshop title. Ines held the event at City National Plaza, one of the most beautiful and prestigious towers in L.A.

In this event, she taught attendants how to perform SEO audits in very detailed steps, using free and simple tools.

She discussed the most significant issues that prevent websites from achieving good visibility on Google while also exploring various ways for brands to grow organic traffic on their websites.

The workshop was beneficial for businesses that need to grow their already existing website’s traffic and companies with a new website and need to know if their business needs SEO.

The event is very educational for marketers and business owners who consider starting an SEO project on their website and for those who are simply curious about SEO.

Digital marketers who were preparing a digital marketing strategy for their brand also found the workshop informative and people who think about a future career in digital marketing.

What made this workshop so different from others revolving around the same topic is that Ines didn’t simply list general SEO fundamentals and concepts-which are already available all over the internet. Instead, she managed to arm the audience with new and up-to-date knowledge and many useful free tools available for anyone.

She also provided the attendants with a clear understanding and detailed instructions to follow to get the best out of their website investment.

One of the best things about this workshop is that pretty much anyone could attend and walk away with a clear understanding of the topic, both in theory and inaction. Regardless of their existing knowledge about SEO or IT, all that attendees needed was a genuine desire to learn and grow.

Needless to say, the event was a great success, as we can see from attendants’ feedback, as everyone found Ines to be a very well-informed and talented presenter/instructor.

Everyone walked away with new, helpful information and free tools that will hopefully help in their careers and business.