On March 12th, 2021, GBSB has organized a virtual event, “Tourism Tomorrow”, to raise awareness about digital transformation and spotlight the latest technological trends that are being leveraged in this context.
GBSB (Global Business School- Spain) is one of the Top 150 universities globally and is among the Top 10 universities in Spain. As one of the leading business schools, GBSB is known for its emphasis on digitization and innovation. Commonly, it seizes different opportunities to raise awareness about this topic.
That said, GBSB always looks for talented and enthusiastic digital technology experts to bring value to such events and present valuable, educational, and fresh content.
Therefore, Ines accepted to be part of such a great initiative.
As a technology optimist and someone who has a great passion for digital technology trends, Ines’s presentation was about VR. It was titled “Using VR to enhance destination visibility in Crisis Times and beyond”.
The event also hosted a few other digital technology experts who shared their perspectives and experience dealing with digital transformation and its challenges.
Moreover, GBSB hosted the founder of a rising startup “Youssef Said” to present to the audience his web app “Travaris” and how it could impact the tourism world and make a difference between many other traveling apps.
Ines once again captured the attention and minds of the attendees with another informative and exciting presentation. VR is now leveraged in different fields, especially in the E-commerce and gaming world. However, Ines helped widen the attendees’ understanding and showcased how VR could be used in the tourism industry.
Ines shed light on various VR applications in Tourism and how they will change this field and become a serious competitive advantage.
As Ines emphasized, due to this sanitarian crisis, travel agencies and different shareholders in the tourism ecosystem should be leveraging VR to attract customers by showing off their services in a new digital and innovative experience.
Ines has also engaged the audience and gave them a unique experience to see how this technology is now being used and could be further exploited to help both business owners and customers.
She shared a Youtube channel link that is broadcasting a VR experience and allows users to navigate the camera easily with just a mouse and have a unique experience just using a laptop.
Ines focused on how this can be a successful tool in the tourism world. It will allow people to visit and see places before booking the tickets. She has also emphasized that this is a straightforward application. There is also a lot more to discover and many other ways people can take advantage of VR to provide a unique UX and attract customers, especially in crisis times.
During the presentation, she shared other solutions that VR has provided in this industry and how it is becoming a game-changer in all sectors.
Ines closed by a brief Q&A. The audience was thrilled to understand better how businesses can exploit this technology in different fields. It opens doors, presents efficient solutions, and will definitely help overcome the COVID-19 crisis.
Ines has once again brilliantly provided a memorable and enjoyable experience.
Great hosts and organization, exciting topic, lovely audience, straightforward content, interactive session, and practical solutions, all the ingredients were there for a meaningful and entertaining presentation.
Finally, Ines closed by thanking the hosts for their great preparations and inviting her to be part of such a fantastic event. She also thanked the audience for staying attentive and engaged and their excellent comments and feedback.
In short, it was a great event and a special experience for all parties!