As a business owner, especially an online business owner, it is worrisome when your sales are halted, and you have no clue what’s going wrong. How do you strategize your content to engage with your targeted audience?
Is there any loophole you’re unaware of, or is SEO putting a blockage to your sales?
All of these topics and much more were part of a workshop led by Ines, specially designed for business owners to demystify, usually perceived complex digital marketing concepts.
The event took place on Thursday, 6th February 2020, from 11:30 AM to 01:00 PM at City National Plaza, Downtown Los Angeles. The event received massive applaud, and it abruptly became a focus of attention in the eyes of many business owners who were present at the moment.
With a future brimming with hopes of digital marketing, Ines shed light on some of the burning questions and paved the way for a few of the most excellent tactics available to boost one’s business. In what turned out to be a comprehensive guide for the present people. Many attendants said that the high energy of the speaker and her result-oriented approach made the training experience really enjoyable.
With a portfolio that speaks for itself, Ines has guided more than 10,000 business owners, CEOs, marketers, CTOs, PHDs, and product managers through workshops and conferences in several countries, including the USA, France, Portugal, Morocco, Algeria, and many more.
Search Engine Optimization (SEO) Knowledge:
Miss Ines explained the core concepts of SEO before starting the workshop. Later on, when she covered the basics, she explained how to do an SEO audit using free tools. She helped the attendants by initially pointing out the major existing problems and then helped them explore new opportunities that could assist them in ranking better on Google.
Who Was The Target Audience?
This workshop covered everything there was to cover and highlighted some of the major concerns currently present in today’s market. The target audience included:
- Companies with a current website willing to increase their business twofold with a new website.
- Business owners who wanted to start their SEO projects.
- Marketers and developers who were curious about SEO.
- People who wanted to pursue a career in the field of Digital Marketing.
All in all, this workshop proved to be a huge success. The event’s outcome was excellent, and the attendants were all inspired by Ines’ attention to intricate details. More than a decade of experience in the respective fields did wonders as she informed her audience about the free and simple tools to follow and get their business online in the right direction.