Under the auspices of the Laboratory for Research in Management Sciences of Organizations (LRSGO), the research team “Studies and Strategic Decisions” (ER-EDéS) organizes the first edition of the International Scientific Colloquium on Marketing (COSIM) under the theme “Digital for marketing, sales and customer relations“. The event took place on December 2nd and 3rd, 2016 at the Moroccan National School of Commerce and Management (ENCG) of Kenitra.
This conference is the result of a profound reflection on the evolution of the ecosystem of Moroccan organizations which proves today more and more demanding, innovative and warned. But, at the same time, there is a high need to raise awareness around digital transformation as a major process of development in Moroccan companies and digital marketing as a major tool of marketing.
In this scope, Ines was invited to the event as an expert guest speaker and trainer.
The impact of digital marketing explosion in recent years on employment is both immense, complex and multifaceted. In this conference, there was a focus on the actual and future effects of digital innovations and transformation on the job market: job transformation, new jobs, new skills, …
Social media management for major brands with a network of outlets: specific challenges!