Search Engine Optimization (SEO) is a pillar of digital marketing that not only lifts your business but steers it toward huge success when done properly.
To engage in a successful business online, you definitely need SEO. At one second, you’re topping the rankings chart; the other, a competitor, comes knocking at your door.

How does it happen? Through SEO, of course!

Some business owners and marketers are still postponing taking care of their brands’ website SEO. This usually happens because they think that SEO is too complicated or too technical for them to handle.

In the workshop that took place on Friday, March 6th, 2020, in Los Angeles and precisely at Union Bank Tower on the 31st Floor.

Ines tried to demystify major SEO concepts to non-technical business people, basically business owners and entrepreneurs.

The SEO workshop started with some of the most important questions like:

• Is Google redirecting you toward enough clients?
• Is your website ready to drive more business in 2020?
• Is there any blockage or loophole in your website that needs to be taken care of?

The workshop was highly energetic, comprehensive, and detail-oriented, according to the attendee’s evaluation. Please don’t take our word for it. You can check the attendees’ feedback they shared right after the event. below

It brought to light some of the most trending SEO. Say goodbye to cliché techniques and outdated methods!

One of the most significant advantages of this workshop was that the attendants did not need to know SEO . Ines took the time to explain critical concepts before delving into the details.

Later on, she helped the attendants explore the new techniques, tools, and strategies needed for SEO auditing.

By pinpointing major existing problems and pitfalls themselves, business owners and marketers who attended the event were able not only to uncover issues preventing their website from driving business, but they also learned new skills!

With the help of this workshop, the attendants learned a lot about SEO.

Ines thoroughly covered the concepts of Search Engines, off-site and on-site SEO, inbound marketing, and a lot more.

Moreover, the attendants were highly active in the Q&A session.

Implementing SEO improvements, bringing organic traffic to your website, and even building a reputation online was talked about in this workshop.

According to many participants, a highly energetic breakout session such as this one proved to be worthy of their time.

This workshop was not solely targeted at business owners; instead, it explored a vast horizon by covering many potential audiences such as entrepreneurs, marketing managers, and even new SEO managers. This workshop was for:

Companies that had an existing business and that are willing to take it to the next level.

• Marketers and business owners that were thinking about starting an SEO project on their website.
• Marketers and developers who were curious about SEO and its shenanigans.
• Digital marketers who were preparing digital marketing strategies for their brands.
• People who think about a future career in digital marketing and curious about digital marketing and SEO.

In conclusion, this workshop turned out to be a hit. Ines provided a detailed check on what needed to do to grow businesses online, all with no specific technical knowledge and using free tools available online.

For Ines new events about Digital Marketing, please check our events’ section.