Search Engine Optimization (SEO) is a pillar of digital marketing that not only lifts your business but steers it toward huge success when done properly.

To engage in a successful business online, you need definitely need SEO. At one second, you’re topping the rankings chart; the other, a competitor, comes knocking at your door. How does it happen? Through SEO, of course!

Some business owners and marketers are still postponing taking care of their brands’ website SEO. This usually happens because they think that SEO is a too complicated or too technical project for them to handle.

In the workshop that took place on Friday, March 6th, 2020, in Los Angeles and precisely at Union Bank Tower on 31st Floor, Ines tried to demystify major SEO concepts to business owners and entrepreneurs.

It started with some of the most important questions like:

The workshop was highly energetic, comprehensive, and detailed oriented according to the attendee’s evaluation. It brought into light some of the most trending SEO techniques. Say goodbye to cliché techniques and outdated methods!

One of the most significant advantages of this workshop was that the attendants did not need to have any knowledge related to SEO. Ines took the time to explain critical concepts before delving into the details. Later on, she helped the attendants in exploring the new techniques, tools, and strategies needed for SEO auditing.

By pinpointing major existing problems and pitfalls themselves, business owners and marketers who were attending the event were able not only to uncover issues preventing their website from driving business, but they also learned new skills!

With the help of this workshop, the attendants learned a lot about SEO. The concept of search engines, off-site and on-site SEO, inbound marketing, and a lot more was covered. Moreover, the attendants were highly confident in the Q&A session.

Implementing SEO improvements, bringing organic traffic to your website, and even building a reputation online was talked about in this workshop. A highly energetic breakout session such as this proved to be worthy of their time.

This workshop was not solely targeted for business owners; instead, it explored a vast horizon by covering a plethora of potential audiences such as entrepreneurs, marketing managers, and even those who were new SEO managers. Basically, this workshop was for:

In conclusion, this workshop turned out to be a hit( see our attendee’s feedback!). Ines provided a detailed check on what needed to do to grow businesses online, all with no specific technical knowledge and using free tools available online!