Ever since the COVID-19 was considered a pandemic virus, the world has been in hibernation mode. A lot of businesses have halted and went into a downward spiral.
To help address the unprecedented situation, I was invited to participate in BUSINESSMED’s event.
What is BUSINESSMED, and what is the event about?
Since its inception in 2004, BUSINESSMED (Union of Mediterranean Confederations of Enterprises) has been consistently thriving to be at the forefront of multilateral cooperation dedicated to its members.
Other objects of BUSINESSMED include the promotion of foreign district investment and integrating socio-economic affairs.
BUSINESSMED event took place on October 22, 2020, in which I was invited to share my humble opinion. The Webinar focused on building back resilience that was implemented in the EBSOMED project.
EBSOMED is a 4-year project, co-financed by the European Union.
The Webinar showed how COVID-19 has affected businesses worldwide and focused on ways to help companies build resilience.The pandemic has not been kind to any business this year, and the same topic was heavily stressed.
The organizing committee included BUSINESSMED (Union of Mediterranean Confederations of Enterprises), in collaboration with:
• United Nations Development Program
• Malta Employers Association – MEA
• Union for the Mediterranean
• Federation of Egyptian Industries
• Chamber of Commerce, Industry, and Agriculture of Beirut and Mount Lebanon
The European Union sponsored the event.
There to state the obvious, and some of the points that I was excited to look forward to being:
Objectives of the Webinar
Some of the most important objectives of the event were:
• Opening the discussion between private sector representatives and their employers to tackle the COVID-19 situation efficiently
• Deviating from the failed plans and sharing bold actions to eradicate the aftermath of COVID-19
• Sharing best practices and successful strategies among different private sectors..
I could not help but wonder if the pandemic changes willsurvive the COVID-19 era.
I deeply believe that many of the new habits acquired during the pandemic are here to stay. This includes buying habits, learning habits, and even working habits.
As a result, businesses need to adapt and adopt new tactics and strategies that align well with their new customers’ needs instead of trying to go back to “normal” and do business as usual.
I also think that the problem should be resolved at its earliest, urgent action is needed!
Actions needed include accelerating DigitalTransformation projects, fastening the learning process, and working on the team’s digital readiness.
It is not an unknown fact that the world is steering towards a digitized global economy. We are facing an alarming digital skills shortage. According to statistics from several sources, millions of people lack the essential digital skills they require. I put forward the idea in the Webinar and expressed the importance of life longlearning andsystematizing learning new digital skills.
Companies should go faster in embracing the change instead of fearing it and trying to go back to “normal”.
Shared feedback by the Attendees
“I would like to express my great appreciation for your insightful ideas and interventions.”
“I loved your presentation so much. Congratulations!”
I am heavily impressed by people’s positive responses. Being called ‘Insightful’ by several speakers and attendees was truly humbling!
I am genuinely honored and happy about the attendees’ feedback about my presentation at the BUSINESSMED event. It was an overall success, and hopefully, business owners, decision-makers, and leaders managed to get a few healthy points from the conversation.
To know more about my upcoming events, please check the news section.
Please stay tuned I will share all coming events here