USAID ( United States Agency for International Development ) is an independent agency of the United States federal government that is primarily responsible for administering civilian foreign aid and development assistance. It leads to international development and humanitarian efforts to save lives, reduce poverty, strengthen democratic governance and help people progress beyond assistance through education. As an expert in digital marketing and transformation, Ines was asked to specifically design a training course for digital marketing PhD and master degree students to teach them digital marketing fundamentals they need to master to be able to go ahead with their research topics. Almost 20 PhD and master degree students were present and benefit from her expertise. The course covered many important aspects of digital marketing: Search engine optimization, Social Media ads buying, Community management, Brand content, Storytelling.