COVID-19 Crisis: A Digital Transformation Accelerator in the Mediterranean Ecosystems

COVID-19 Crisis: A Digital Transformation Accelerator in the Mediterranean Ecosystems

Enhancing Business Support Organizations and Business Networks in the Southern Neighborhood is the main goal that EBSOMED, with its affiliates’ help, is striving to achieve.

EBSOMED is a project co-financed by the European Union and coordinated by BUSINESSMED (Union of Mediterranean Confederations of Enterprises).

This 4-year project started in 2018. It aims to promote the Mediterranean Business Ecosystem encouraging investments and job creation in the region.

Ines was solicited to be among the participants for this year and moderate the closing webinar after being a guest speaker in several previous ones. She was also asked to provide a list of recommendations to enhance the digitalization path.

The webinar title was: “The Sanitarian Crisis as an accelerator of the digitalization path of the Mediterranean Business Ecosystem”. It was held on February 25th, 2021.

This event was hosted online, featuring global leaders in the entrepreneurial and digital technology fields. Ines was the event’s moderator and brilliantly led conversations with thought provocative insights that helped speakers better develop their ideas smoothly and provided the audience with exciting and captivating details.

As a technology expert and great conversationalist, Ines could direct the meeting easily and keep the participants’ attention during the webinar. With concise, direct, and very interesting introductions, Ines excelled in presenting keynote speakers in a timely and beautiful manner that impressed the audience and offered a seamless experience.

The webinar presented various services and tools that EBSOMED has introduced and is still introducing to help businesses in the Mediterranean region with their digital transformation in this crisis time.

As a digital transformation professional, Ines was highly interested in participating in such an event and sharing with other world leaders on how to cope with the current situation, the measures taken, and plans for business digitalization.

Below you will find very interesting details about the keynotes. So, keep reading!

Thanks to great preparations and Ines’expertise, the event’s schedule was perfectly executed. The webinar started and finished on time. The audience enjoyed a great experience on ZOOM meetings with no technical issues. That helped make this webinar even more enjoyable.

Furthermore, speakers had the time to deliver their speeches efficiently and go beyond to explain their thoughts better, develop their ideas, and provide interesting details without feeling pressured by the time. It was really comfortable and smooth, and everyone highlighted Ines’ efforts to make this a great and unique experience.

The event also had a brief Q&A as scheduled, which paved the way for some insightful conversations between keynotes and Ines. The audience sure has loved to keep that going!

Finally, Ines closed the conference by thanking everyone for making it a great and successful webinar. She also provided the audience with informative details and links on how to stay up to date with EBSOMED’s events.

The speakers:

-Bedi Can YOCAOGLOU: Board member of the Turkish industry and business Association TUSIAD, President of Global relations EU Roundtable: Opening remarks.

-Mohamed ELRAZAZ: Union for the Mediterranean (UfM). Rep. of The Economic Development and Unemployment division

-Jihen BOUTIBA: Secretary-General UfM Confederations of Enterprises – BUSINESSMED: The regional marketplace connecting Mediterranean BSOs and SMEs: The Business Country Desk (BCD)

-Jeanne SCHMITT: Senior Program Officer of ITCILO: International training center of the ILO

-Soukeina BOURAOUI: Executive Director of CAWTAR: The impact of accelerated digital adoption and southern BSOs’ role.

-El Sayed Torky: Senior advisor Federation of Egyptian industries: The impact of the sanitarian crisis on Businesses: the emergence of cross-border e-commerce.

-Sharon Farrugia: Research executive – Economic and Social affairs- MEA: The reliance on digital solutions during COVID-19 in the post-recovery area.

-Zaineb Saddik: Project Manager at the International Relations dept of CGEM: The reliance on digital solutions during COVID-19 in the post-recovery