What is SEO?
Chances are that, if you own a business no matter what size it is, you have heard the word “SEO.” Most modern businesses know this term, but, unfortunately, too many of them are not aware of what SEO is and are not using this amazing income driving tool.
SEO stands for Search Engine Optimization. It is a kind of blanket term used for numerous strategies used to make a web page appear in the top of the Search Engine Results Page (SERP) in search engines like Google, Bing, or Yahoo.
SEO and Google
There’s no denying that Google has won the search engine wars over and over again. Google domination of the search engine market has led most brands SEO efforts to be geared towards pleasing Google’s multiple algorithms.
According to StatCounter.com, Google-owned more than 90% of Search Engine Market Share Worldwide during the last year. In the United States, during the same period of time, Google share is around 87 % which still is a huge share market. That is why Google algorithms must be part of the equation when marketers design their own SEO strategies for the American market.
To make it very simple, SEO basically involves selecting your target topics (the ones that may drive customers to your website) , defining high traffic keywords, tailoring your website pages or blog posts to suit it, and then working very hard to get backlinks , authority, excellent user experience, and social media exposure. All of that, knowing that your competitors are doing the same thing at the same time with the same goals!
But this doesn’t mean that you should be discouraged because well-implemented SEO can take your business to the next level! So, definitely is it worth the hustle, believe us.
Organic SEO
Organic SEO, also called natural SEO is the term used to describe techniques used to obtain a natural placement on organic search engine results pages (SERPs). Actually, we say organic as opposed to paid.
Some examples of techniques used for organic SEO include, but are not limited to: link building, content writing, user experience optimization, pages loading speed improvement, mobile friendliness and much more!
Paid SEO
You do pay SEO for your brand when your business is paying the search engine to display your website for specific keywords and generally place it on top of the Search Result Pages ( SERPs).
For Google, it is called Google Adwords or Google Ads recently. Google Ads is Google’s paid advertising platform. With Google Ads, your business listing can be displayed alongside the natural search results when people search for specific keyword phrases in Google.